Table Top: Bloom & Wild


This week we delve into the living room of Aron Gelbard, co-founder of Bloom & Wild and chat to him about the importance of a good book for the coffee table.

Bloom & Wild Coffee Table


Whether it’s for a birthday, anniversary or a ‘just because’, I’m fascinated by the reasons that people choose to send flowers. For the same reason the compilation ‘Letters of Note’ has a firm place on my coffee table. In an age of email and text messages, handwritten letters feel even more special.

My wife Caroline is bringing US brand Paperless Post to the UK later this year, and so a box of samples are often found nestled on our coffee table.

‘A Work of Beauty’ is novelist Alexander McCall-Smith’s portrait of Edinburgh, which is my wife’s home town. We have both lived abroad and my wife continues to travel a lot for work, so it’s important to us to keep mementos like this at the heart of our home.

I always have my iPad to hand. With family all over the world I use Skype to keep in touch, and am always browsing for creative design ideas for Bloom & Wild! Pinterest in particular is a great source of inspiration, as well as many interiors and lifestyle blogs. It’s even better when I spot Bloom & Wild flowers in the background!

When we are both in London we like to venture off the sofa to enjoy life in the capital. We’re big foodies, and recently visited Taste of London in Regent’s Park, which was a delicious way to spend a sunny Friday evening!