Meet the Maker: Behind the Scenes on our latest photoshoot
We’re stepping behind the scenes on our most recent photoshoot to give you a sneak peek at the newest pieces and fabrics, plus show you how we style our gorgeous room sets.
The location houses or studios of our shoots are key to the success of the final shot. We try to pick locations with strong architectural or period features; whether that’s sash windows, bevelled skirting boards or traditional high-ceilings. A few weeks ago, we hired a beautiful studio in London to photograph our new Johnston family. We also took photos for some upcoming product launches (keep reading for a sneak peek).
Before we get to the photoshoot our product team have gone through a concepting phase, researching design themes and looks they envisage for the new product. They’ll choose the fabric, and suggest props when they meet with our stylist to achieve their final concept. This is some of the concepts for the Johnson shot.
Once all the furniture and accessories have arrived, our stylist starts to set the scene. She not only sources beautiful objects to style the set, but she is also on hand throughout the day to layout accessories, decorative objects and helps to create a beautiful setting that enables the product to look its absolute best in-situ. She’ll often swap in different pieces for ones that didn’t work in the concept stage. When the composition and layout are just right, we’re ready to take our winning lifestyle shot.
Our very talented photographer, works hard behind the scenes to make sure the light, shadows and composition are just right to get his perfect shot. We try to shoot in daylight where possible for the best results, using shades to block light when we want shadows and effects.
The pieces we shot
Launched this month, our Johnston is a new high-back, traditional-inspired sofa family. The Johnston was shot in a beautiful Heritage Herringbone textured fabric, which was offset against a minimal, industrial-chic style backdrop. Strong black accessories stand out against the exposed brickwork, and the overall look is clean and contemporary with a mid-century edge.
We also took photos of our stunning new Spring/Summer 19 Fabric Edit: a blend of textural fabrics in a natural colour palette.
While we can’t show you the final shot, we can give you a little peek at the sofa that will be launched later this year. It’s a sleek, stylish, mid-century design; stay tuned to find out its name.