Meet the Maker: Gabby Deeming, Decoration Director at House & Garden Magazine

Gabby Deeming is the lovely Decoration Director at House & Garden magazine, and she is responsible for designing the new, and very first, House & Garden collection, handcrafted by Arlo & Jacob. We met up with Gabby to ask her some of our burning questions about the new pieces in the collection, and to find out the inspiration and ideas behind these beautiful new designs.

Gabby Deeming

What was your inspiration behind this collection?

A lot of antique shapes look great but aren’t always as comfortable as we want them to be. I once bought an antique Chesterfield from eBay, and it was like sitting on a gym horse. With this in mind, we tweaked the proportions and kept all the attractive detailing that make them look like classics for the future.

What was the most enjoyable part of the design process?

Seeing the finished product in the fabrics we’d chosen on location for the shoot.

Fabrics can bring a design to life. Can you describe the choices you’ve made for the collection?

I think getting the fabric right is just as important as the shape and feel of a sofa or chair so I chose a few favourites for the upholstery. The deep comfort of the Poirot chair is emphasised by the very soft and slightly quilted ‘Nantes’ fabric from Lewis & Wood, and the Hastings footstool looks very stylish and expensive in a striking print by Penny Morrison.

If you had to choose, which is your favourite piece, and why?

I think I’ll have to go for the Morse sofa. There is nothing else like it at this accessible a price point – it’s sophisticated and comfortable, and I love the pulled detail on the single seat cushion.

The first furniture collection designed by House & Garden magazine will launch at Decorex this September.

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